Author Archives: dtaylor

Marketing Across Generations


Feb 14, 2014 David Taylor Blog
Culture in 2014 is more segmented than ever. While politicians, educators and many in the media hard-sell the “we’re all in this together” storyline, those of us in advertising know that consumers are siloed into niche groups that dictate the message and form of delivery. That’s why understanding your target is more important than ever. From a generational perspective, if you miss your intended age demographic by sometimes even five years, your message simply goes into the ether, never to be heard. [...]
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Live Longer Doing for Others


Feb 14, 2014 David Taylor Blog
In 2013, Dr. Suzanne Richards at the University of Exeter Medical School in Devon, England, reviewed 40 studies from the past 20 years on the link between volunteering and health. The study found that volunteering is associated with lower rates of depression, increased well-being and a 22% reduction in the later risk of dying. That’s no big surprise to me, because I’ve found that a lifetime of volunteering and doing for those that can’t do for themselves has been an incredible blessing to my life. [...]
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Organic vs. Structured Growth?


Feb 12, 2014 David Taylor Blog
This is a loaded title. It’s really not an either/or thing. You need both types of growth in varied quantities depending on your current growth stage. Everyone desires organic growth. You hope for a lot of it in the beginning, and as you grow, you live for the “lightning in a bottle” that will keep the natural growth coming. It happens sometimes—in cycles—but generally it’s a front-end phenomenon. The key to powering past initial organic growth is designing the strategy that will infuse the underpinning [...]
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